Modern-traditional style, decoded 2026-06-17T00:00:00.000Z https://aianaj.com Aiana Jain 2026-06-17T00:00:00.000Z https://aianaj.com/blog/something-about-white-right/

There's something about a white co-ord that makes you stand a little straighter. Here's how I style all-white Indian wear so it reads as considered and modern rather than plain — and never washes you out.

2026-06-15T00:00:00.000Z https://aianaj.com/blog/give-me-red-iykyk/

Give me red, IYKYK Jewels: @deshyaofficial Outfit:

2026-06-15T00:00:00.000Z https://aianaj.com/blog/modern-traditional-capsule-wardrobe/

You don't need a closet full of clothes — you need twelve pieces that talk to each other. Here's the capsule I rebuild mine around every season, where the heirloom and the high-street finally get along.

2026-06-14T00:00:00.000Z https://aianaj.com/blog/there-are-5-of-my-favourite-things-in-these-pictures-1-red-l/

Red lips, diamonds, rubies, a black saree — and me. The most elegant looks aren't styled from trends; they're built from the few things you genuinely love. Here's how to do exactly that.

2026-06-13T00:00:00.000Z https://aianaj.com/blog/in-a-world-full-of-trends-be-a-classic-caught-in-the-perfect/

In a world full of trends, be a classic. Caught in the perfect golden hour light, these shoes aren’t just an accessory—they are the plot, the

2026-06-10T00:00:00.000Z https://aianaj.com/blog/trend-translation-how-to-wear-it-after-30/

A trend isn't a rule — it's a raw ingredient. Here's the three-question filter I run every runway and Instagram trend through before deciding whether it earns a place in my wardrobe.

2026-06-07T00:00:00.000Z https://aianaj.com/blog/caudalieindia-made-sure-it-was-a-vino-perfect-evening/

Uneven skin tone is one of the most common things women write to me about. Here's what I've actually learned about brightening skincare — and the serum my friends and I keep repurchasing.

2026-06-05T00:00:00.000Z https://aianaj.com/blog/style-a-saree-five-ways/

The black saree is the most underrated piece of tailoring you own. Here are five ways to style it — from a boardroom to a wedding — using nothing but a change of blouse, drape and jewellery.

2026-05-28T00:00:00.000Z https://aianaj.com/blog/shop-the-look-festive-neutrals/

Neutral doesn't mean forgettable. This is my edit of festive-season pieces in ivory, brass and stone — the exact things I'd buy to build a quietly luxurious occasion look.

2026-05-14T00:00:00.000Z https://aianaj.com/blog/soft-light-handwoven-khadi-and-the-kind-of-silhouette-that-m/

Soft light, handwoven khadi, and the kind of silhouette that moves almost like air. I was drawn to the quiet texture of this piece first — the

2026-05-05T00:00:00.000Z https://aianaj.com/blog/hm-threw-a-party-to-celebrate-limited-edition-collection-hm-/

@hm threw a party to celebrate limited edition collection hm x @stellamccartney and I was invited, I got the sneak peak and it’s all things Stella

2026-05-04T00:00:00.000Z https://aianaj.com/blog/there-are-cult-skincare-products-and-then-then-there-are-cul/

There are cult skincare products and then then there are cult skincare products, one of the most exciting brand launches in India in beauty is most

2026-04-25T00:00:00.000Z https://aianaj.com/blog/last-night-was-a-beauty-party-with-fentybeauty-sephora-india/

Last night was a beauty party with @fentybeauty @sephora_india

2026-04-02T00:00:00.000Z https://aianaj.com/blog/are-you-a-night-suit-person-i-am-now-love-for-night-suits-is/

Are you a night suit person, I am now!! Love for night suits is just 3-4 years old for me and I am forever looking for good and comfortable ones, you

2026-03-26T00:00:00.000Z https://aianaj.com/blog/yellow-never-goes-out-of-fashion/

Yellow comes back every season for a reason — it's joy you can wear. Here's how to find your right yellow and style it so it flatters rather than overwhelms, whatever your age.

2026-03-07T00:00:00.000Z https://aianaj.com/blog/all-you-need-is-a-good-outfit-and-a-holiday-by-the-sea-with-/

All you need is a good outfit and a holiday by the sea with your friends. From a trip to Seychelles — my approach to resort dressing so you photograph beautifully and pack light.

2026-03-04T00:00:00.000Z https://aianaj.com/blog/easy-silhouette-soft-texture-and-a-little-summer-light-breat/

Easy silhouette, soft texture and a little summer light, breathable, and quietly beautiful wearing @jhaverimonica. Can’t have enough of outfits by

2026-02-18T00:00:00.000Z https://aianaj.com/blog/regal-energy-main-character-moment/

Regal energy, main character moment!! Banarasi saree shines with real silver zari, making it pure royalty woven every fold. Draped in an exquisite

2026-01-21T00:00:00.000Z https://aianaj.com/blog/spent-intimate-two-days-in-raipur-with-rasluxuryoils-steppin/

Spent intimate two-days in Raipur with @rasluxuryoils, stepping into the World of RAS—from farm to formula—exploring their farms, lab, and factory,

2025-12-12T00:00:00.000Z https://aianaj.com/blog/breakfast-with-bobbi-brown/

Breakfast with Bobbi Brown

2025-12-10T00:00:00.000Z https://aianaj.com/blog/delhi-meri-jaan/

Delhi meri jaan An impromptu trip to Delhi was what the Dr ordered. Attended a friend’s 50th Birthday party, caught up with @ishitasudhayashvi in her

2025-11-18T00:00:00.000Z https://aianaj.com/blog/always-mixing-my-whites-with-golds-because-why-not-what-i-wo/

Always mixing my whites with golds because why not!! What I wore for Serpentine @roberto_cavalli’s fragrance launch, matching the perfume bottle.

2025-11-13T00:00:00.000Z https://aianaj.com/blog/social-calendar-was-full-last-evening-went-for-a-beautiful-s/

Social calendar was full last evening. Went for a beautiful sit down dinner with @tizianaterenzi.official celebrating 10th Anniversary of Kirkè

2025-10-15T00:00:00.000Z https://aianaj.com/blog/lets-call-it-eventful-evening-festivities-galore/

Let’s call it eventful evening, festivities galore!!! @hudabeauty @armanibeauty @globalssbeautybrands @sunglasshut @lifestyleasiaindia Outfit: old

2025-10-09T00:00:00.000Z https://aianaj.com/blog/jury-duty-with-brunch-in-the-side/

Jury duty with brunch in the side!! Outfit: @shopunrush @ssbeauty @elleindia

2025-09-21T00:00:00.000Z https://aianaj.com/blog/perspective-but-make-it-new-york-part-deux/

Perspective but make it New York Part

2025-09-17T00:00:00.000Z https://aianaj.com/blog/perspective-but-make-it-new-york/

New York changes your perspective — and your packing. Here's how I dress for a city you experience on foot, where the outfit has to look good and survive 15,000 steps a day.

2025-07-23T00:00:00.000Z https://aianaj.com/blog/go-green/

Go green Outfit:

2025-07-22T00:00:00.000Z https://aianaj.com/blog/can-you-say-that-i-love-sarees/

Can you say that I love sarees Saree:

2025-07-21T00:00:00.000Z https://aianaj.com/blog/never-ending-love-story-of-georgettes-and-florals/

A never-ending love story: georgette and florals. If you find sarees intimidating to drape, georgette is where you start — here's why it's the most forgiving fabric and how to wear it.

2025-07-16T00:00:00.000Z https://aianaj.com/blog/golden/

Golden Outfit:

2025-05-22T00:00:00.000Z https://aianaj.com/blog/stayed-at-the-cozy-naukuchiahouse-the-perfect-hideaway-in-th/

Stayed at the cozy @naukuchiahouse — the perfect hideaway in the hills. Whispers of pine, echoes of laughter, A lake with nine corners and a heart

2025-04-19T00:00:00.000Z https://aianaj.com/blog/27-years-of-research-1-week-to-glow/

Stronger skin, smoother texture, smaller pores, and that 'I got nine hours of sleep' glow — even when I didn't. My honest, lived-in notes on the serum that earned a permanent place in my routine.

2025-01-25T00:00:00.000Z https://aianaj.com/blog/this-is-one-of-my-favourite-sarees-from-my-collection-are-yo/

This is one of my favourite sarees from my collection. Are you a saree lover like me, a little bird told me that @labelearthen has a giveaway till

2024-12-25T00:00:00.000Z https://aianaj.com/blog/lets-choose-to-call-this-almost-red/

Let’s choose to call this almost red!!!! Outfit: @nouria_official Footwear:

2024-12-12T00:00:00.000Z https://aianaj.com/blog/designed-a-skirt-paired-it-with-no-prizes-for-guessing-a-whi/

Designed a skirt, paired it with (no prizes for guessing ) a white shirt went for an event and met my friends after soooo long, Vitamin F was what

2024-12-01T00:00:00.000Z https://aianaj.com/blog/showstoppers-2024-is-here-step-into-the-spotlight-explore-yo/

ShowStoppers 2024 is here — step into the spotlight! Explore your favorites in beauty, skincare, and fragrances, and win amazing prizes. An iPhone 16

2024-11-19T00:00:00.000Z https://aianaj.com/blog/found-a-lovely-jewellery-brand-esacontemporaryjewellery/

Found a lovely jewellery brand @esacontemporaryjewellery!! Thank me

2024-11-17T00:00:00.000Z https://aianaj.com/blog/can-practically-live-in-my-khadi-handloom-sarees-this-one-is/

I could practically live in my khadi handloom sarees. Beyond the dreamy florals, they're the smartest wardrobe investment a woman can make — here's the case for building your closet around handloom.

2024-11-16T00:00:00.000Z https://aianaj.com/blog/pulled-a-12-year-old-saree-for-this-evening/

Pulled a 12 year old saree for this evening! For everyone who saw this saree on my stories and asked where was it from it’s over a decade old custom

2024-11-04T00:00:00.000Z https://aianaj.com/blog/mera-wala-pink/

There's no such thing as 'pink' — there are a hundred pinks, and one of them is unmistakably yours. Here's how to find your wala pink and style it so it reads grown-up, never girly.

2024-10-21T00:00:00.000Z https://aianaj.com/blog/2-things/

2 things!! For everyone who met in person and asked about the dress and the bag!! Dress: @shop.miaoww Bag: @toryburch Second I met my future bed,

2024-10-17T00:00:00.000Z https://aianaj.com/blog/takeaways-from-dior-beauty-x-nykaa-masterclass-by-mua-and-di/

Takeaways from Dior Beauty x Nykaa masterclass by MUA and Dior Trainer Sarbast Gli @itsserby. Learnt some tricks and got some tips on how to makeup

2024-10-03T00:00:00.000Z https://aianaj.com/blog/it-was-get-your-friend-along-kind-of-day-when-we-shot-this-p/

It was get your friend along kind of day when we shot this picture at @esteelaudercompanies’ office and my friend @miti_kapoor was my plus one. Miti

2024-09-29T00:00:00.000Z https://aianaj.com/blog/never-not-ready-wear-a-saree-went-to-cheer-maaofallblogs-for/

I'm never not ready to wear a saree. The real wardrobe lesson here isn't the saree, though — it's the crochet blouse I restyle endlessly. Build your saree wardrobe around versatile blouses.

2024-09-26T00:00:00.000Z https://aianaj.com/blog/forestessentials-launched-their-limited-edition-gift-boxes-a/

@forestessentials launched their limited edition gift boxes and theme is Benaras and the invite mentioned come dressed in your Benarsi best!!! Of

2024-09-24T00:00:00.000Z https://aianaj.com/blog/you-can-tell-2-things-about-me-from-this-picture/

You can tell 2 things about me from this picture!! One is that I go to @jioworlddrive a lot (mostly for work ) and second that I wear a lot of white

2024-09-12T00:00:00.000Z https://aianaj.com/blog/what-i-wore-today/

What I wore today!!! I put together pieces I have had for a while, I am big fan of restyling and re wearing my clothes and accessories, on popular

2024-09-05T00:00:00.000Z https://aianaj.com/blog/always-a-joy-to-find-howegrown-brands-that-turn-out-to-be-gr/

Always a joy to find howegrown brands that turn out to be great finds. This oversized shirt dress from @shopunrush is something I see myself wearing

2024-09-04T00:00:00.000Z https://aianaj.com/blog/on-popular-demand/

On Popular Demand Outfit: @amaladesignhouse Bag: @marcjacobs Shoes:

2024-08-17T00:00:00.000Z https://aianaj.com/blog/luscious-lips-courtesy-diorbeauty/

Luscious Lips courtesy @diorbeauty Applied Lip Balm ‘ Le Baume’ then Dior Addict Lip Maximizer in shade 001 Pink and topped it with Dior Addict Lip

2024-08-16T00:00:00.000Z https://aianaj.com/blog/a-good-retinol-is-gold-mine-i-have-been-trying-out-kiehlsind/

Retinol is the most proven anti-ageing ingredient there is — and the one people get most wrong. Here's how to start it without the redness and peeling, and what to realistically expect.

2024-08-11T00:00:00.000Z https://aianaj.com/blog/aparrnawritesbeauty-and-lavenderoom-beautyinsideout-curated-/

@aparrnawritesbeauty and @lavenderoom_beautyinsideout curated a lovely pop-up @sareesandsangrias and I had turn up in a saree, in fact someone asked

2024-08-10T00:00:00.000Z https://aianaj.com/blog/me-and-my-new-hair-say-hello/

Me and my new hair say

2024-08-06T00:00:00.000Z https://aianaj.com/blog/perfume-lover/

Perfume Lover!! Bvlgari Allegra Chill & Sole, An easy bliss that evokes optimism and audacity, inspiring a desire to rediscover and reveal one’s

2024-08-04T00:00:00.000Z https://aianaj.com/blog/vegas-but-different/

Vegas but

2024-07-06T00:00:00.000Z https://aianaj.com/blog/i-am-coming-home-baby-this-almost-impromptu-trip-to-us-canad/

I am coming home baby!! This almost impromptu trip to US & Canada was all about catching up with family and friends, road tripping arguing with Sr

2024-06-21T00:00:00.000Z https://aianaj.com/blog/when-in-beverly-hills-rodeo-drive/

When in Beverly Hills, Rodeo Drive!!! Dress: @bananarepublic (petition to bring Banana Republic to India ) Sunglasses:

2024-06-17T00:00:00.000Z https://aianaj.com/blog/lazy-start-to-day-hearty-lunch-with-la-familia-ending-the-da/

Lazy start to day, hearty lunch with La familia ending the day with a road trip to Vegas … Holiday yay!! Outfit & Bag: @uniqloin @uniqlo ,

2024-06-14T00:00:00.000Z https://aianaj.com/blog/my-euphoria-by-calvin-klein-embodies-femininity-and-awakens-/

My Euphoria by Calvin Klein embodies femininity and awakens sensuality and radiant Eau De Parfum intoxicates with mystery of pomegranate and black

2024-06-08T00:00:00.000Z https://aianaj.com/blog/mein-yaad-awaangi/

Mein yaad awaangi!!! My friend went out for lunch with her family and happened to savour a really yummy falooda and she couldn’t resist call me. She

2024-06-05T00:00:00.000Z https://aianaj.com/blog/you-dont-need-occasions-to-get-the-jewellery-out-of-the-lock/

You don’t need occasions to get the jewellery out of the locker, I make most by restyling mine with pretty much all kinds of outfits! Taking my

2024-06-04T00:00:00.000Z https://aianaj.com/blog/dont-just-keep-your-traditional-jewellery-pieces-in-lockers-/

Don’t just keep your traditional jewellery pieces in lockers, use them more often!! I pair mine with my not so traditional outfits too, it just adds

2024-05-27T00:00:00.000Z https://aianaj.com/blog/do-you-think-symmetry-and-aesthetics-go-hand-in-hand/

Do you think symmetry and aesthetics go hand in hand!!! @overrated_outcast Outfit: @amaladesignhouse Footwear:

2024-05-14T00:00:00.000Z https://aianaj.com/blog/glimpses-from-evening-celebrating-givenchybeauty-x-sephora-i/

Glimpses from evening celebrating @givenchybeauty X @sephora_india @moodboard.co

2024-04-23T00:00:00.000Z https://aianaj.com/blog/its-skirt-season/

It’s skirt season!! This is what I wore a few days back and posted a few stories and got so much love for the look. Thank you so much, it’s a

2024-04-05T00:00:00.000Z https://aianaj.com/blog/basic-but-make-it-fashun/

Basic but make it Fashun!!! Dress: @uniqloin @uniqlo Bag: @cord.in Footwear: @charleskeithofficial Sunglasses:

2024-04-03T00:00:00.000Z https://aianaj.com/blog/best-feeling-in-the-world-good-hair-day/

Best feeling in the world!! Good hair day … Yesterday I got my hair coloured after a while and tried a new salon and stylist and boy was I impressed.

2024-03-01T00:00:00.000Z https://aianaj.com/blog/good-company-beautiful-art-soul-food-lovely-evening/

Good Company+ beautiful art + soul food = lovely evening My math is as simple as that Met Neha who is an artist @wildflowerink.studio and is town for

2024-02-04T00:00:00.000Z https://aianaj.com/blog/throwback-to-lunch-date-fit-from-last-week-did-you-notice-my/

Throwback to lunch date fit from last week!!! Did you notice my cool quotient has gone up, outfit is now fit, trying to fit in with my language

2024-01-17T00:00:00.000Z https://aianaj.com/blog/chashmas-and-sarees-are-two-of-my-favourite-things/

Chashmas and Sarees are two of my favourite things!!!! Chashma: @rayban Saree: @thekasialife

2024-01-13T00:00:00.000Z https://aianaj.com/blog/holiday-but-make-it-fashun/

Holiday but make it Fashun!!! Outfit & Footwear: @zara Sunglasses: @rayban Location: @deresuites